Why your content is the best investment you can make in your business

Why your content is the best investment you can make in your business

Why your content is the best investment you can make in your business

Is content marketing worth it?

When you’re busy running your service business and juggling all the things, working on your own content can feel like just another thing on your to-do list.

While you know it’s important to be visible and creating content is something you *should* be doing, you might find it hard to prioritise it among all the other things you’ve got going on (like serving your clients!).

And if you’re not seeing immediate results, you might even be wondering:

Is content marketing really worth it?

Well, I’m here to tell you that YES – your content is definitely worth the time and effort.

In fact, I believe it’s the best investment you can make in your business.

And here’s why:

1. It helps establish you as a trusted authority in your industry

If you’re a coach, consultant or service provider who’s marketing yourself online, building trust with your audience is one of the most important things you can do.

Because whether you’re offering a 1:1 service, a course, a digital product or a group program, YOU are your brand, and people need to trust you before they’ll hire you or buy the thing you’re selling.

There are lots of ways you can build trust with your audience, like:

  • sharing client reviews and testimonials
  • collaborating with other industry leaders or trusted figures
  • displaying your qualifications and credentials
  • being responsive, honest and transparent in all of your communications.

But one of the BEST ways is to share content that showcases your expertise and provides the information that people are seeking.

When you do this, you show your ideal clients that you understand what their problems are and that you have the knowledge and experience to help solve them.

Sharing stories and examples from your own experiences can also help your audience feel like they ‘know’ you, even before they meet you or have a conversation with you.

Related: How to build authority and trust with your content  

2. It helps you reach more of your ideal clients

Before you can build trust with your ideal clients though, they need to be aware of you.

And sharing valuable content is a great way to get the attention of the people you want to work with and who are looking for the services you offer.

For example, you can:

  • write blogs that answer the questions your ideal clients have, and optimise them for strategic keywords so they’re more likely to get found
  • use hashtags in your social media captions so you can reach more people who are interested in the topics you talk about and services you offer
  • write guest posts or articles for sites or publications or appear on podcasts that are popular with your target market

You can also combine the power of paid advertising and content marketing to grow your audience faster.

For example, you could create a lead magnet and run a Facebook Ads campaign to increase the chances of your target audience actually seeing it.

By offering something of value, you tend to get a better result (i.e. more qualified leads) than if you run an ad that simply promotes your services.

3. It moves people towards working with you

While it would be nice if your ideal clients became aware of you and BAM, they signed up to work with you, the truth is that different people will be at different stages of the buyer’s journey.

Some will simply be gathering information or trying to work out if what you offer is actually what they need to solve their problems.

Others will be action-takers who already know what they need and are just looking for that final reassurance that you’re the person who can give it to them.

Your content provides the path that helps them move through this journey and leads them towards working with you.

And this is why being strategic with your content is really important.

Because while your lead magnet and ‘how to’ type content are a great way to attract your ideal client by giving them the information they want to know, they also need to know how your service(s) will help them achieve their goals, and what it’s like to work with you.

This means creating content that:

  • addresses key objections your ideal clients might have about the services you offer and what’s possible for them
  • shows the results your clients have achieved from working with you
  • goes behind the scenes so people know who they’ll actually be working with

By creating content that targets different stages of the buyer’s journey, you’ll be able to meet your audience where they’re at and gently guide them towards working with you.

And even if someone isn’t ready to buy your services now, you’ll be top of mind when they’re ready to take the next step.

4. It gives you confidence and clarity about what you offer

When you’ve spent years building your knowledge and expertise in a particular area, it’s easy to forget just how much you know.

You forget that what might seem basic or second nature to you is actually incredibly valuable information to someone else.

And the beautiful thing about developing your own content is that it forces you to really think about what you know and believe about your area of expertise and how this can help your clients.

As well as showing you that you actually know more than you think you do, this also gives you a lot more confidence and clarity about the value you offer.

It’s something I’ve seen time and time again with the clients I work with, and something I’ve experienced myself too.

Because when you explore your thoughts and beliefs about certain topics, this helps you to clarify your unique messages and identify what makes you different from your competitors.

And once you know this, it makes it SO much easier to show up and stand out and attract your perfect-fit clients.

5. Your future business will thank you for it

The final (and, in my opinion, biggest) reason why your content is the best investment you can make in your business is that if used wisely, it will continue to deliver benefits long after you create it.

Blog articles that are optimised for strategic keywords will continue to attract leads to your website for months and even years after you publish them.

The evergreen blogs, videos and social posts that you create today can be repurposed and reshared in future, which will save you a LOT of time and make it easier for you to outsource parts of your content creation as you grow and scale.

You can even use your content as the basis for your future courses, programs and digital products – the possibilities are endless.

While it definitely takes some time and effort, when you create quality content for your business, you’re building valuable assets that will continue to serve you for years to come.

Want to feel more clear and confident when it comes to your content? Then my Content Kickstarter Session might be perfect for you. You’ll receive a customised 90-day content plan, as well as a list of recommendations that you can implement straight away.


10 content editing tools that will help you write better content

10 content editing tools that will help you write better content

10 content editing tools that will help you write better content


Content editing tools can help you write better content for your business

People are often surprised when I tell them I’m all for using content editing tools.

“But don’t they make editors like you, ah, kind of redundant?” they ask.

My answer? Nope, not at all.

There are lots of benefits of hiring an editor for your business, and no, I don’t think any tool will ever replace the value of having a REAL person review your words.

But if hiring an editor isn’t in your budget right now, or for whatever reason you prefer to edit your own content, there are lots of content editing tools that can help you refine and polish your words – many of which I use myself!

Here are my top 10 recommendations (in no particular order) for content editing tools that’ll help you write better content for your business.

1. Grammarly

If you write content for your business, or write anything at all really, you’ve probably heard of Grammarly.

It’s one of the most well-known and popular grammar checkers out there, used by tens of millions of people every day.

Because it uses AI technology, Grammarly is more powerful than the spellcheckers built into programs like Microsoft Word and Google Docs (which I think most people would agree aren’t particularly helpful!).

The thing I like about Grammarly is that it’s available as a Chrome extension, which means it provides real-time feedback in web-based programs like Google Docs, Gmail and even Facebook. 

It’s also available as an add-in for Microsoft Word, so you can check your writing directly in the document without needing to switch to another program.

What worries me about Grammarly though is when I hear people say they use it as their ONLY form of editing.

While it can be useful for highlighting potential problems, it doesn’t replace the need to do other editing steps, like:

  • reading your content aloud
  • allowing at least one day between writing and editing your content
  • asking at least one other person to read your content before you publish it (not always possible I know, but you’ll be amazed what other people pick up!).

Also, in my experience, tools like Grammarly aren’t always accurate, and the suggestions they make don’t always make sense given your target audience or brand voice.

So, if you do use a tool like Grammarly, I recommend you check the suggested changes are (a) accurate and (b) the right fit for your content.

2. Hemingway App

Unlike Grammarly, Hemingway App doesn’t highlight typos and grammar mistakes (although if you use it together with the Grammarly Chrome extension, you can check for those things too). 

Instead, it’s focused on finding things that can make your writing hard to read, like passive voice, complex sentences and using too many adverbs.

Based on these factors, the app gives you a readability grade that shows the lowest level of education someone needs to understand your writing.

If you’re writing for a general audience, aim for a grade of 10 or lower, as research shows the average Australian reads at a Year 10 level (around 15 years of age).

The app also suggests ways to simplify your writing, and you can make these changes in the program to see how they change your grade.

3. PerfectIt

PerfectIt is a professional proofreading tool used by many editors – and it’s a game changer when it comes to consistency.

Being consistent with things like your spelling, formatting, punctuation and capitalisation is so important if you want your content to be seen as professional and trustworthy.

But checking these things is tedious and time-consuming – not to mention prone to human error!

And that’s where PerfectIt comes in.

As an add-in feature for Microsoft Word, PerfectIt searches your content for inconsistencies, both within the document itself and with your country’s style conventions.

This saves a lot of time, allowing you or your editor to focus on the bigger picture, like getting your structure, words and meaning right. 

At around $AU90 for a year’s subscription, PerfectIt might not be necessary if you only write shorter pieces of content.

But if you’re self-editing a long-form piece like a white paper, report, an ebook or an actual book, it could be worth investing in.

4. ProWritingAid

ProWritingAid works similarly to Grammarly, highlighting potential problems as you write.

But with 20 different reports that check not only your grammar and spelling but also things like readability, overused words, structure, style and consistency, it’s far more comprehensive – kind of like Grammarly, Hemingway App and PerfectIt all rolled into one.

Like Grammarly, PerfectIt is available as a Chrome extension and also as an add-on for programs like Microsoft Word and Google Docs.

I don’t think it works quite as well in Google Docs, as you have to open a pop-up window to review the reports and suggestions.

The amount of information you get about your writing can also be a little overwhelming, especially if you haven’t used the tool before.

But if you’re looking for a program that’ll not only help you improve your content but also help you become a better writer, ProWritingAid could be a great option for you.

And with the premium version costing less than the Grammarly equivalent, ProWritingAid might well be the dark horse of content editing tools.

Download my free content writing and editing checklist

5. CoSchedule Headline Analyzer

Your heading is one of if not the most important part of any piece of content, particularly if it’s going online.

It not only encourages people to click on whatever it is you’ve written, but also helps make sure the right people find it, provided it’s optimised for Google.

But writing headlines that are both catchy and optimised for your chosen keyword is tricky.

And if this is something you struggle with, I recommend checking out CoSchedule’s free Headline Analyzer.

It’s a handy tool that scores your headline based on a number of different factors, including how long it is, how many ‘power’ words it includes, and whether it’s clear and concise.

There’s also a paid version that unlocks a few more features, including an SEO score and how your headline compares to your competitors.

6. A dictionary

Okay, I know it might seem a bit obvious, but I refer to a dictionary (in my case, the Macquarie Dictionary Online) at least once (and usually many times) every time I write or edit something.

And it astounds me how many people don’t!

Now I know what you’re probably thinking – why not just google it?

Well, the problem with googling whatever word it is you’re trying to spell is that the results might not reflect your country’s way of spelling things. 

And if you don’t spell words in the way your target audience expects, or if there are inconsistencies in your spelling, this can cause niggles of doubt that might affect the trustworthiness of your content.

That’s why I recommend choosing ONE dictionary and referring to it whenever you need help spelling something.

Spelling isn’t the only thing dictionaries are useful for, either.

They’re also great for checking:

  • whether a word is hyphenated or not
  • whether a word should be capitalised or not
  • whether a word means what you think it means
  • whether a word is actually a word at all.

And a pro tip: if a word doesn’t appear in your chosen dictionary, check urbandictionary.com. Even though a word may not have gone mainstream yet, it might still be totally appropriate given the context and target audience.

7. WordHippo

If you’ve ever wondered, “what’s another word for that?”, you should definitely check out WordHippo

It’s a free online thesaurus that delivers an extraordinary amount of synonyms for any word you pop into it (seriously, it’s amazing), as well as antonyms, rhyming words and even translations.

The rhyming words feature in particular is helpful if you’re trying to add a bit of creativity to your writing.

Compared to some of the other tools mentioned in this article, WordHippo has quite a basic interface.

But don’t let that put you off. It’s a powerful tool, and using it will mean you’re never left scrambling for a word again!

8. Australian Government Style Manual (or your country’s equivalent)

The Australian Government Style Manual was first published in 1966 (with many iterations along the way) and has long been regarded as Australia’s ‘official’ style guide.

Up until recently, it was only available as a hard-copy book, and I’m not sure too many people outside of the public service were aware of it.

But a digital version was finally launched in 2020, providing a comprehensive guide to Australian style conventions as well as guidance on things like inclusive language, voice and tone, and plain language principles.

While it’s still described as a resource for people who write, edit, approve or review Australian Government content, I think it’s a handy resource for anyone who writes or edits content for an Australian audience. 

The section on inclusive language is especially useful, with examples of words and phrases to avoid (and what to use instead).

If you’re not based in Australia or don’t write for an Australian audience, this resource probably won’t be too helpful for you. 

But I encourage you to see if there’s a similar resource for your own country, or check out the Conscious Style Guide or Diversity Style Guide for guidance on inclusive language best practices.

9. Google Docs

Google Docs isn’t technically a content editing tool, but I’ve still included it in my top 10 list.

Why? Because it’s an excellent tool for collaborating on your content, and a great platform to write and edit your content in, even if you’re the only person on your content team.

With an in-built version history, there’s no need to save different versions of the same file to your hard drive.

Google Docs also automatically saves your file as you go, so there’s no risk of losing 2 hours of work when your computer crashes just as you finally finish that first draft 😱

What I really like about Google Docs though is that you can easily share your content with other people in your team and see their edits and comments in real time.

This is a massive time-saver if you’re working to a deadline, or if you want to avoid the headache of emailing different versions back and forth over email.

You can also add links to your files in project management systems like Asana and ClickUp, making it easier to create workflows and outsource parts of your content creation.

10. Yoast SEO plugin

If you write blog posts or other web content for your business, optimising them for Google is important so people can actually find them (and therefore find you!).

And if you use WordPress to publish your content, the Yoast SEO plugin is a must-have tool to use.

Yoast checks that your content includes your primary keyword in all the important places, including your H1 heading, your meta description and in the first 100 words of your post.

It then presents your results in a traffic light format, with green meaning you’re good to go and orange meaning you’ve still got some work to do.

I don’t recommend drafting your content directly in WordPress because you won’t have access to the other tools mentioned above.

But Yoast is a good final check to make sure your content is working as hard as it can for your business (and with the standard version being completely free, there’s really no excuse not to use it!).

So which content editing tool is right for you?

Choosing which content editing tools are right for you depends on a few things, including:

  • how much editing your content needs
  • how much time you want to spend on the editing process, and
  • how much money you want to invest.

The good news is that many of the content editing tools mentioned above offer a free version or a free trial, so you can try them out and see which ones work best for you.


Want to know more about what to look out for when editing your own content? Download my free content writing and editing checklist here:

How to build authority and trust with your content

How to build authority and trust with your content

How to build authority and trust with your content

Write content that builds your authority with these simple tips

Think about the people or businesses you’ve bought services from recently.

Did you trust they knew what they were talking about? Did you consider them to be experts in the services they offer?

Trust plays such an incredibly important role in any business, but especially if you’re a coach, consultant or service provider marketing yourself online.

Why? Because whether you’re offering a 1:1 service, a course, a digital product or a group program, YOU are your brand, and people need to trust you before they’ll hire you or buy the thing you’re selling.

So, how do you build your authority and get people to trust you?

Well, there are plenty of things you can do to establish your credibility, but one of the best ways is to create and share content that showcases your expertise.

But it’s not enough to publish any old content.

Because if you want to position yourself as an expert in your industry, the quality of your content matters.

And just as your content can help people feel confident that you know what you’re talking about, it can also turn them away if it causes any niggles of doubt.

The good news is there are some simple things you can do right now to make sure your content is credible, compelling and doing the job it’s meant to do.

Here are my top 10 tips for writing content that’ll build your authority and attract clients who can’t wait to work with you.

1. Offer your own perspective

Sharing content that showcases your knowledge and expertise is one of the best ways to build your authority in the topics you want to be known for.

But that doesn’t mean just rehashing what others have already put out there, in your own words.

Instead, always strive to offer your own perspective on whatever it is you’re talking about, based on your unique experience and knowledge.

I’m not saying you need to find topics that haven’t been written about before – the online world’s a noisy place and at this point, there probably isn’t much that hasn’t been covered!

But you do need to find an angle or perspective that only you can give.

As email marketing expert Meera Kothand says in her book But I’m not an expert: “The idea is not to be radically original. The idea is to differentiate yourself.”

Ask yourself what you can bring to the conversation that’s unique to you.

2. Show, don’t tell

‘Show, don’t tell’ is one of the golden rules of fiction writing, and it totally applies to content writing too.

It’s easy to tell people how experienced you are, but if you want people to believe you – show them.

Case studies and client testimonials are one way to do this, but you can also apply the principle to other types of content.

How? By telling your readers your tips or advice and then showing them how it works with an example or mini-story.

For example, if you’re a bookkeeper and writing an article about 5 things to consider when choosing an online accounting system, you could include a story about what happened when you or your client DIDN’T consider one of these points.

(Or if you don’t have a personal story to share, you could describe a hypothetical situation, just like I did here ☝️ ).

3. Back up what you say with facts

One of the best things about the world we live in is that anyone with a computer and decent wi-fi connection can publish their thoughts online.

One of the worst things about the world we live in is that anyone with a computer and decent wi-fi connection can publish their thoughts online.

Pseudo experts are everywhere, and citing facts or stats from credible sources (hint: not Wikipedia) can help your audience believe you do in fact know what you’re talking about.

It doesn’t even need to be numbers or data. Including quotes from influential people in your industry can also add weight to what you’re saying and shows you’ve done your research and know your niche well.

Including links in your blog articles to credible sites, like those ending in .gov, and .edu, will also give your site a nice SEO boost (and we all want that!).

4. Check your facts

Of course, if you’ve included any facts or quotes in your content, you need to make sure they’re accurate.

This means checking that:

  • any stats or figures are current
  • names of people and organisations are spelt correctly
  • quotes are correctly attributed
  • all numbers stack up.

If you have even the slightest niggle that something’s not right, check it and check it again (or leave it out altogether if you’re not sure).

5. Edit your work

When it comes to your credibility, the importance of editing your content can’t be emphasised enough.

A typo here or there isn’t the end of the world – but if there are constantly spelling, grammar and other mistakes in your writing, your credibility will take a hit.

At a bare minimum, I recommend using an online grammar tool and waiting at least one day between when you write your content and when you edit it.

And if you really want to make sure your content is giving the best impression of you and your business, you can download my Ultimate Content Writing and Editing Checklist here.

Download my free content writing and editing checklist

6. Be consistent

Doing what you said you’d do, when you said you’d do it, is not only a good reflection on your work ethic but also helps build trust with your readers.

If you tell your subscribers you’ll send them a weekly email, try to stick to that schedule (and if you can’t, let your readers know your schedule has changed so you’re not ghosting them or showing up erratically in their inbox).

Maintaining a consistent voice is also crucial for building trust and establishing credibility.

Your tone might vary across channels, but your voice should always be the same no matter what platform you’re on.

It should also match your actual voice (you know, the one people hear when you do a Facebook Live or appear on a podcast) so every interaction your audience has with you is consistent.

7. Don’t overwrite

I’ve edited a lot of content for a lot of people over the years, and a recurring theme is the idea that big words sound smarter than simpler ones.

I’m not sure why this is the case, but it’s not true – in fact, it’s completely the opposite!

When you overwrite or use jargon, buzzwords or big words, it can make you seem insincere, arrogant and out of touch – all attributes that can damage your credibility and turn your audience away.

Instead, write clearly and simply, using real words your readers will understand.

You can even do some target market research and uncover the exact words and phrases your target audience are using – and then use them in your own content so your readers know you’re speaking their language (literally).

8. Be clear

Influential researcher and storyteller Brené Brown says “clear is kind”, and I couldn’t agree more.

I also believe being clear is fundamental to being seen as someone who’s credible and trustworthy. After all, if your readers don’t understand you, how can they trust you?

The problem with this of course is that it’s really hard to be objective about your own content and assess whether you’re being clear or not.

That’s why I recommend asking at least one other person to read your content before you publish it, so they can flag if anything’s confusing or needs further explanation.

9. Deliver on your promise

Have you ever clicked on a headline only to find that the article is not at all what you thought it was going to be about?

This is clickbait – a marketing tactic that’s annoying and doesn’t reflect well on the publisher. 

Now, I’m not suggesting your content is clickbait – but to avoid annoying your readers, it’s always worth checking your content does in fact match the promise in your headline.

For example, if your lead magnet title is ‘The Ultimate Guide to X, Y, Z’, is it an epic, comprehensive guide that’s jam-packed full of valuable tips and advice, or a one-pager light on detail that’s been thrown together in Word?

Likewise, if you say there are 10 steps to do something, have you included 10 steps, and are all of those steps relevant to the topic you’re writing about?

10. Create from a place of service, not self-promotion

Ultimately, to be successful, your content must be useful and valuable to your audience.

Never create content just to promote yourself or the thing you’re selling. Think about the problems your ideal client has, and then create content that helps them solve those problems.

By putting your readers first, you’ll quickly gain a reputation as a credible source of information in your industry, which will help you build your authority AND grow your business.


Want to write content that builds your authority and positions you as THE go-to expert in your field? Get started by downloading my free content writing and editing checklist:

7 benefits of hiring an editor for your business

7 benefits of hiring an editor for your business

7 benefits of hiring an editor for your business

Hiring an editor has lots of benefits for your business

If you’re a business owner, you’ve no doubt hired at least one service provider (and probably many more) to help you on your business journey.

It might have been an accountant to do your taxes, or a web developer to build your website. Or maybe you’ve got a VA who keeps everything running smoothly.

Whoever it is, outsourcing can save you a lot of time, not to mention headspace.

But have you ever considered hiring an editor?

An editor can add a lot of value that goes way beyond just picking up typos and missing apostrophes (although we do that too!).

In fact, if you write a lot of content for your business and want to position yourself as an expert in your field, an editor might be just the person you need on your team.

Here are 7 reasons why you might consider hiring an editor for your business.

1. Your content will be stronger

If you’ve ever re-read something you published a while ago, you probably noticed things you didn’t see before, like typos, missing words, or bits that just didn’t sound quite right.

The reason for this is simple: it’s incredibly difficult to edit your own work, especially if you’ve just written it.

Even if you’re a strong writer (even if you’re a copywriter), you’ll see what you think you wrote, rather than what you actually wrote – which is why it’s always a good idea to get a second pair of eyes on your content before you publish it.

You can ask anyone to do this (and anyone is better than no-one). But if you really want to up your content game, it’s best to hire a professional.

As well as picking up spelling and grammar mistakes, a professional editor will tell you if anything is unclear, which sentences are clunky (and how to fix them), and whether there’s any repetitive content that can be cut.

By looking at your content from your readers’ perspective, an editor will help you fix any issues BEFORE they reach your audience – allowing you to deliver polished, professional content that’s relevant, useful and keeps your readers engaged.

2. You’ll be more likely to stick to a schedule

It happens to the best of us.

You start a blog intending to publish a new article every week, but other things take priority and suddenly 6 months have gone by and you’ve posted nothing.

Or, you’ve been working on a new lead magnet for your site and it’s not coming together the way you’d hoped, so now you’re avoiding that half-finished draft on your desktop…

Regularly publishing content is crucial for staying top of mind with your audience and generating leads, but it’s easy to let things slip.

And if you know you have trouble meeting your own deadlines, including an editor in your editorial process is a great way to stay on track.

As well as having an eagle eye for detail, most editors are experienced project managers who’ll not only help you set a content schedule but also stick to it.

For example, I set all my clients up with their very own editorial calendar and workflow, so they know when things are due (and I can send gentle reminders if they’re late).

3. You’ll be less likely to cause offence – or get into legal strife

In a world where anyone can publish anything, words matter more than ever.

The right words can position you as an expert and have people lining up to work with you.

On the flip side, the wrong words can offend your readers and give a negative impression of your business that can be hard to shake.

But language evolves quickly, and it’s tricky to know which words are okay and which words you should avoid.

While most people know it’s better to use ‘humankind’ than ‘mankind’, fewer might know that ‘transgender’ is often preferable to ‘transsexual’, or that saying someone ‘suffers’ from a condition can be offensive.

There are resources to help you, like the Conscious Style GuideDiversity Style Guide and ‘Inclusive Language’ section of the Australian Government’s Style Manual. But if you really want peace of mind that your content is as inclusive as possible, hiring an editor to review your content is a wise move.

Good editors keep up to date with the latest trends in language usage and will flag any potential issues.

They’ll also be on the lookout for any other problems that could get you into legal strife, like not attributing quotes or crediting images properly, infringing on copyright and trademarked material, or defaming someone (intentionally or not).

4. You’ll appear more credible to your audiences

Being seen as credible and trustworthy is incredibly important for any business, especially online where potential clients can compare service and product providers with a few clicks of a mouse.

Creating content like blog posts, guest posts and emails is an excellent way to establish yourself as a credible source of information and build trust with your readers, but it can also damage your reputation if it’s not well executed.

Typos happen (yes, even to me) – but if your writing constantly has spelling and grammar errors and inconsistencies, this can erode people’s confidence in you.

And while there are plenty of content editing tools that can help you check and finesse your writing, they’re not as helpful as having a REAL person review your words.

That’s because it’s not just spelling and grammar mistakes that can damage your credibility. Things like broken links, unclear or incorrect information, and not backing up your claims with facts can all damage the credibility you’ve worked so hard to build – and these are all things an editor can help you spot and fix.

Download my free content writing and editing checklist

5. You’ll save time

How long does it take you to write a blog post? 2 hours? 5 hours? 10?

According to the 2020 Orbit Annual Blogging Survey, it takes people an average of 3 hours 55 minutes to write a typical blog post, with some spending more than 6 hours (or basically an entire workday) creating just one article.

Now, while it would be nice to have a full day each week, fortnight or even month for creating content, for many business owners this just isn’t feasible.

Even if they do make time for this ‘important-but-not-urgent’ task, many find it hard to sustain it in the long term, which is probably why so many content plans fall by the wayside.

So, how can an editor help with this?

While hiring someone to write your content for you will save the most time, it’s amazing how much easier it is to bang out a first draft if you know your editor’s waiting in the wings to polish it up.

There’s no need to agonise about whether you’ve used passive or active voice or put your apostrophes in the right place, because you know your editor’s on hand to fix these things for you.

Including an editor in your editorial workflow makes for a much more efficient process, so you can publish regular content without spending your whole life writing and rewriting (unless you’re a copywriter or content writer, of course!).

6. You’ll make more money

Okay, you might think this is a stretch, but stay with me.

One of the most common objections I hear from people about getting their work edited is they can’t afford it.

But if you’re serious about being seen as an expert or thought leader in your field, my question is, can you afford not to?

Editing and proofreading your content is essential for building your credibility – and not doing so can actually do you damage.

If you’re consistently publishing high-quality content, you’ll generate more leads, attract more clients, and be able to charge more (and therefore make more money).


7. You’ll become a better writer

One of my favourite things about working with clients is seeing their writing improve over time.

Everyone has their own writing style, and most people make the same mistakes again and again without realising it.

When your writing is regularly edited, you become aware of these mistakes, and as a result, you stop making them.

Having an editor on your team is like having your very own writing coach, cheering you on from the sidelines.

And who wouldn’t want that?


Are you ready to hire an editor? Here are some ways we can work together.

Or, if you’re happy to write and edit your own content but want to make sure it’s giving the best possible impression of you and your business, you can download my free content writing and editing checklist here:

3 steps to successfully working with an editor

3 steps to successfully working with an editor

3 steps to successfully working with an editor

Working with an editor is easy if you follow these 3 key steps

If you’ve found this page, you might have decided it’s time to hire an editor.

Maybe you’ve spotted one too many typos in your work – or worse, someone’s pointed them out to you.

Maybe you’re sick of spending hours agonising over what you’ve written and just want someone to polish it up for you.

Or maybe you know high-quality content is key to boosting your credibility and attracting more clients – and having your work professionally edited is an excellent way to achieve this.

Whatever the reason, working with an editor is a fast-track way to improve the quality of your content – but it can be daunting, especially if you’ve never worked with one before.

You probably have lots of questions, like “What if I don’t agree with their changes?”. “What if they don’t get me or my writing style?”. Or, “What are they actually going to do?”.

To help you out, here are my top three tips for working with an editor and getting the most out of the editing process.

1. Choose the right editor

The first step to successfully working with an editor is choosing the right editor in the first place.

Most editors focus on either non-fiction or fiction. But many specialise even further, including by service, subject area, medium or genre, so finding one who has experience in your type of writing is crucial.

For example, if you’re compiling your company’s annual report, you’ll need an editor who understands corporate writing and is experienced checking technical information like financial figures, statistics and tables.

If you’re looking for an editor to polish your web copy or blog posts, you’ll want someone who’s across SEO best practices and understands the most effective way to present copy for online readers.

It’s also important to choose an editor who’s suitably qualified.

While there’s no prerequisite training to become an editor, most editors will have some sort of formal education and/or solid professional experience.

If you’re unsure, check if they’re a member of a professional association, like the Australian Institute of Professional Editors.

You can also try them out for a smaller job to see their editing skills in action before hiring them for a larger project.

Most importantly, make sure you find an editor you feel comfortable with.

Handing over the words you’ve invested time, effort and creative energy into can be a nerve-racking experience, so finding someone you trust and who makes you feel confident is essential.

2. Give a detailed brief

Once you’ve found the right editor, it’s time to tell them about your project!

To get a quote, you’ll need to give them some essential information, like your word count, the level of editing you need, and your deadline.

Most editors will ask for a sample, which helps them assess what shape your writing is in (and therefore how long your job will take).

But to do an excellent editing job, what your editor really needs to know is who you’re writing for.

Things they’ll need to know include:

  • Where your readers live. This determines the correct spelling for certain words and allows your editor to check for country-specific words and sayings that people in other countries just won’t get.
  • What your readers’ demographics are. For example, if you’re writing for millennials, the language and writing style you use and examples and visual elements you include will be completely different compared to if you’re writing for over-50s.
  • How familiar your readers are with the topic. This helps your editor assess whether some jargon is okay, or if it’s better to put things in layperson’s terms.

3. Be open to feedback

The final step for getting the most out of the editing process is being open to your editor’s feedback.

Having your work edited is not like handing in an assignment at school (although I get it may sometimes feel like that!).

You won’t receive a pass or fail – but you will get expert advice on how to make your writing even better.

If you’ve chosen the right editor, they’ll be experienced in the type of content you’re producing and will help you see things you might not have noticed.

That said, you’re not always going to agree with all of your editor’s suggestions, and that’s totally okay.

Editing is a collaborative process, and most editors will mark up their suggestions so you can accept or reject them as you please.

Good editors will also take the time to explain why they’ve made certain suggestions (if it’s not entirely clear) and will be available to answer any questions you have along the way.

Are you ready to hire an editor?

Check out how we can work together