If you run your own business, it’s likely you’ve hired at least one service provider (and probably many more) to help you on your business journey.
It might have been an accountant to do your taxes, or a web developer to build your website. Or maybe you’ve got a VA who keeps everything running smoothly.
Whoever it is, outsourcing can save you a lot of time, not to mention headspace.
But have you ever considered hiring an editor?
An editor can add a lot of value that goes way beyond just picking up typos and missing apostrophes (although we do that too!).
In fact, if you write a lot of content for your business and want to position yourself as an expert in your field, an editor might be just the person you need on your team.
Here are seven reasons why you might consider hiring an editor for your business.
1. Your content will be stronger
If you’ve ever re-read something you published a while ago, you probably noticed things you didn’t see before, like typos, missing words, or bits that just didn’t sound quite right.
The reason for this is simple: it’s incredibly difficult to edit your own work, especially if you’ve just written it.
Even if you’re a strong writer (even if you’re a copywriter), you’ll see what you think you wrote, rather than what you actually wrote – which is why it’s always a good idea to get a second pair of eyes on your content before you publish it.
You can ask anyone to do this (and anyone is better than no-one), but if you really want to up your content game, it’s best to hire a professional.
As well as picking up spelling and grammar mistakes, a professional editor will tell you if anything is unclear, which sentences are clunky (and how to fix them), and whether there’s any repetitive content that can be cut.
By looking at your content from your readers’ perspective, an editor will help you fix any issues BEFORE they reach your audience – allowing you to deliver polished, professional content that’s relevant, useful and keeps your readers engaged.
2. You’ll be more likely to stick to a schedule
It happens to the best of us.
You start a blog intending to publish a new article every week, but other things take priority and suddenly six months have gone by and you’ve posted nothing.
Or, you’ve been working on a new lead magnet for your site and it’s not coming together the way you’d hoped, so now you’re avoiding that half-finished draft on your desktop…
Regularly publishing content is crucial for staying top of mind with your audience and generating leads, but it’s easy to let things slip.
And if you know you have trouble meeting your own deadlines, including an editor in your editorial process is a great way to stay on track.
As well as having an eagle eye for detail, most editors are experienced project managers who’ll not only help you set a content schedule but also stick to it.
For example, I set all my clients up with their very own editorial calendar and workflow, so they know when things are due (and I can send gentle reminders if they’re late).
3. You’ll be less likely to cause offence – or get into legal strife
In a world where anyone can publish anything, words matter more than ever.
The right words can position you as an expert and have people lining up to work with you.
On the flip side, the wrong words can offend your readers and give a negative impression of your business that can be hard to shake.
But language evolves quickly, and it’s tricky to know which words are okay and which words you should avoid.
While most people know it’s better to use ‘humankind’ than ‘mankind’, fewer might know that ‘transgender’ is often preferable to ‘transsexual’, or that saying someone ‘suffers’ from a condition can be offensive.
There are resources to help you, like the Conscious Style Guide, Diversity Style Guide and ‘Inclusive Language’ section of the Australian Government’s Style Manual. But if you really want peace of mind that your content is as inclusive as possible, hiring an editor to review your content is a wise move.
Good editors keep up to date with the latest trends in language usage and will flag any potential issues.
They’ll also be on the lookout for any other problems that could get you into legal strife, like not attributing quotes or crediting images properly, infringing on copyright and trademarked material, or defaming someone (intentionally or not).
4. You’ll appear more credible to your audiences
Being seen as credible and trustworthy is incredibly important for any business, especially online where potential clients can compare service and product providers with a few clicks of a mouse.
Creating content like blog posts, guest posts and emails is an excellent way to establish yourself as a credible source of information and build trust with your readers, but it can also damage your reputation if it’s not well executed.
Typos happen (yes, even to me) – but if your writing constantly has spelling and grammar errors and inconsistencies, this can erode people’s confidence in you.
And while there are plenty of content editing tools that can help you check and finesse your writing, they’re not as helpful as having a REAL person review your words.
That’s because it’s not just spelling and grammar mistakes that can damage your credibility. Things like broken links, unclear or incorrect information, and not backing up your claims with facts can all damage the credibility you’ve worked so hard to build.
5. You’ll save time
How long does it take you to write a blog post? 2 hours? 5 hours? 10?
According to the 2020 Orbit Annual Blogging Survey, it takes people an average of 3 hours 55 minutes to write a typical blog post, with some spending more than 6 hours (or basically an entire day of work) creating just one article.
Now, while it would be nice to have a full day each week, fortnight or even month for creating content, for many business owners this just isn’t feasible.
Even if they do make time for this ‘important-but-not-urgent’ task, many find it hard to sustain it in the long term, which is probably why so many content plans fall by the wayside.
So, how can an editor help with this?
While hiring someone to write your content for you will save the most time, it’s amazing how much easier it is to bang out a first draft if you know your editor is waiting in the wings to polish it up.
There’s no need to agonise about whether you’ve used passive or active voice or put your apostrophes in the right place, because you know your editor’s on hand to fix these things for you.
Including an editor in your editorial workflow makes for a much more efficient process, so you can publish regular content without spending your whole life writing and rewriting (unless you’re a copywriter or content writer, of course!).
6. You’ll make more money
Okay, you might think this is a stretch, but stay with me.
One of the most common objections I hear from people about getting their work edited is they can’t afford it.
But if you’re serious about being seen as an expert or thought leader in your field, my question is, can you afford not to?
Editing and proofreading your content is essential for building your credibility – and not doing so can actually do you damage.
If you’re consistently publishing high-quality content, you’ll generate more leads, attract more clients, and be able to charge more (and therefore make more money).
7. You’ll become a better writer
One of my favourite things about working with clients is seeing their writing improve over time.
Everyone has their own writing style, and most people make the same mistakes again and again without realising it.
When your writing is regularly edited, you become aware of these mistakes, and as a result, you stop making them.
Having an editor on your team is like having your very own writing coach, cheering you on from the sidelines.
And who wouldn’t want that?
Are you ready to hire an editor?
Check out how we can work together